Road Show 2019

Why was the project needed?

Retirement Funds have to communicate with their members continuously. These messages usually include a number of difficult and often boring concepts. In an attempt to convey some of the more difficult concepts, face-to-face communication is often the best option.

The brief

The Trustees of the Retirement Funds requested that inSite create a campaign (message and artwork for different collateral) clarifying the essentials of participation in the Funds to their members, so that they make the right decisions at the right times, for all the years to come. By means of this campaign, they aimed to see their members fully equipped and comfortable in terms of all the critical retirement fundamentals.

The solution

inSite brainstormed and decided on using a message that fit in with the eco-friendly movement, alluding to sustainability and planning for the distant future. We wanted to focus the growth aspect of retirement savings and pull that through to all the collateral.

The language used was simple and easy to understand and fit with the theme we designed.